In this increasingly competitive rental property market, it’s essential to raise the bar on your marketing. One of the most effective ways to achieve this is by showcasing your property via stunning photography. Here’s a few tips (that won’t cost the bank) to get you started!
Time of the day
The most important component of photography is light. This is especially important for making your rental property stand out. Capture areas of your house when there is maximum light. A lounge that is bathed in warm sunlight is more appealing than a cold dark room. Schedule your shoot when the area you’re photographing is in it’s best light. Capture the deck when it’s covered in soft sunset light and the kitchen during bright midday sun.
Professional camera equipment will achieve the best results, but this option is often expensive. Many modern mobile phones have exceptional cameras and can produce remarkable results. Switch the camera to wide angle mode so that you can adequately capture the entire space of the area. This will also provide the impression that the area is spacious. If you can, switch the camera to HDR mode. This camera mode will offer the highest dynamic range, reducing those dark shadows and bright highlights.
Take time to consider your perspectives when taking your photo. Getting this right will ensure you’re providing the best impression of the space. A bedroom shot looking down on a bed is less stunning than a shot taken low and level, with the outline of the bed offering lines that draw the eye ahead. Look for lines in your shot and try to angle your shot so that these head into the mid-range of your frame.
Areas of focus
Kitchens and bathrooms are often the most desirable areas of the property. Experienced landlords will often renovate these areas as they know this is often essential for attracting quality tenants. Ensure these areas are well lit and exceptionally clean for photography. If your property offers attractive areas of interest, invest quality time capturing these areas in their best light.
Little touches can make a big difference in photography. Consider staging the area with attractive items such as pot plants, paintings, carefully folded towels etc. Also, make sure there’s nothing in the frame that might degrade the shot, such as messy electrical cables. Make the effort to tidy everything up before snapping.
If you’re on a low budget and shooting with your phone there’s still plenty of options for improving your photos. Photo Editor Pro by InShot Inc. is one free popular app that can help turn your shots into masterpieces. These apps are usually user friendly and allow you to brighten up the shot and make them pop.
With these tips you’re sure to achieve some outstanding shots that will showcase your property and make it stand out from the rest. As you’ll soon find out you don’t need a big budget to get those high value shots that will ultimately attract the right tenant for your rental. So, what are you waiting for? Go have some fun and express your creativity!